If you want new ideas, read old books.
“Grown-ups love figures… When you tell them, you’ve made a new friend they never ask you any questions about essential matters. They never say to you “What does his voice sound like? What games does he love best? Does he collect butterflies? ” Instead, they demand “How old is he? How much does he weigh? How much money does his father make? ” Only from these figures do they think they have learned anything about him.” Antoine de Saint-Exupéry, The Little Prince
If you take a look at the evaluation process of most startups, the only thing you can see is figures. Maybe they have to listen to the little prince and start asking questions about essential matters. What those essentials are to startups is what I don’t know. I just know that we chose the easiest path and mostly, the easiest is not the best. Would be a good idea if someone more intelligible than me would dig deep into this and come up with some better analytics, something beside figures, something that “The Little Price” would like reading…