Benefit Systems Expands into Turkey
Benefit Systems Expands into Turkey with Acquisition of MAC Group
In a major move towards international expansion, Benefit Systems has announced its largest acquisition to date, securing a deal to acquire MAC Group, Turkey’s leading fitness club operator. The $420 million transaction positions Benefit Systems as a dominant player in the Turkish fitness market, furthering its 2025-2027 growth strategy.
Strategic Growth in Turkey
The acquisition of MAC Group, which manages 121 fitness clubs across Turkey under the MAC Fit, MAC One, and MAC Studio brands, marks a pivotal expansion for Benefit Systems. The move aligns with the company’s strategy to grow its fitness club network by more than 300 locations by 2027, with a strong emphasis on foreign markets.
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Turkey, with its young and rapidly growing urban population—including over 26 million people in Istanbul, Ankara, and Izmir—offers a strong demographic and economic foundation for Benefit Systems’ expansion. The high demand for affordable fitness options and a fragmented market make it an ideal growth opportunity.
The MAC Group is Turkey’s largest and most recognized fitness brand, operating in premium locations across major cities:
80 clubs in Istanbul
14 clubs in Ankara
9 clubs in Izmir
At the end of 2024, the MAC Group had:
305,000 active club members
1.4 million online users (including mobile app subscribers)
A successful SPA chain (Nuspa)
MAC Group’s strong profitability and expansion plans provide Benefit Systems with significant growth potential in Turkey’s fitness industry. The deal remains subject to approval by the Turkish Competition Authority, and the share issuance does not condition the completion of the transaction.
Marcin Fojudzki, Board Member of Benefit Systems, emphasized: “The acquisition of MAC Group is a landmark step for us, strengthening our presence in Turkey and significantly enhancing the MultiSport Programme’s offering. We are well-prepared financially, combining our own resources with external financing. We believe this strategic expansion will deliver long-term value for our shareholders and solidify our position in the global fitness market.”
What’s Next?
✔️ Regulatory approvals & transaction closing
✔️ Integration of MAC Group into Benefit Systems’ portfolio
✔️ Expansion of the MultiSport Programme in Turkey
With this acquisition, Benefit Systems takes a bold step into a high-growth market, reinforcing its commitment to global expansion and long-term value creation.
