Green Lanes plans debut on NewConnect in 2025

Hemp-based material startup Green Lanes eyes NewConnect listing to scale production of eco-friendly wood alternatives

Green Lanes, a Polish startup producing wood-like materials from hemp stalks, plans to debut on NewConnect in 2025. The company recently completed a Series C share issue, raising around PLN 12.5 million to build its production facility and scale its flagship product, Strumber. Full-scale manufacturing is expected to begin in the first half of 2026.


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The Warsaw Stock Exchange has approved the introduction of Green Lanes shares to the NewConnect alternative market, including over 2.8 million shares across four series. The listing will mark a key milestone in the company’s commercial development.

Initially focused on hemp-based meat substitutes and protein isolates, Green Lanes shifted its strategy after exiting the plant-based food verticals. Its most promising path now lies in eco-friendly building materials. Strumber, made from hemp and flax, is designed to replace high-grade wood in applications like tabletops, flooring, and window sills.

The startup has secured a plant and production line in Tarnawatka-Tartak (Lublin region), targeting an output of 3,000 cubic meters in the first year, ramping to 10,000 annually. The material is comparable in durability to oak and exotic wood, with competitive pricing and strong market potential amid tightening EU wood regulations and limited access to raw materials.

Green Lanes is backed by institutional investors including JR Holding, Total FIZ, and the Zbigniew Juroszek Family Foundation. Early interest from manufacturers such as Vank, Polaszek Meble, and BHM is expected to convert into commercial contracts once production begins.

Ahmad Piraiee

Seasoned marketing strategist and blockchain advisor, I influence innovation in the Fintech/InsurTech sectors. As a public speaker and mentor, I provide strategic guidance to startups and Fortune 500 companies, driving growth and change.

https://piraiee.com/
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