Juo to Power Physical Product Subscriptions
Startups, E‑commerce
Polish startup Juo secures seed funding to expand its AI-integrated subscription tech for physical goods like supplements, cosmetics, and pet food—driving the future of recurring e‑commerce.
Juo, a Warsaw-based startup developing infrastructure for physical product subscriptions, has raised €4 million in a seed round led by Market One Capital, with participation from Peak, BADideas, SMOK Ventures, FJ Labs, Lakestar, and angel investors including Marek Gut (co-founder of Your KAYA) and Mark Ransford. The funding will drive product expansion, deeper AI integration, and entry into new verticals.
The startup provides a platform enabling e-commerce brands to easily set up and manage subscription models for physical goods—from everyday consumables to complex hybrid services. Juo’s tools are already used by hundreds of brands across Europe and North America, helping them manage over 500,000 active customer subscriptions and process hundreds of millions of PLN annually in recurring transactions. Notable clients include Your KAYA, MOG, Supersonic, and Nutridome in Poland, as well as Meowbox, Mother’s Earth, Impossibrew, Boerschappen, and others abroad.
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At its core, Juo simplifies logistics-heavy operations such as variant configuration, tiered pricing, delivery frequency, and hybrid physical-digital models—offering businesses a powerful backend for recurring product sales. With subscription commerce projected to reach $3.5 trillion globally by 2030, and physical products already representing 40% of the market, Juo is positioning itself as the Shopify of recurring commerce.
“Many companies still think subscriptions are just for digital content,” said Leszek Zawadzki, co-founder and CEO of Juo. “But the opportunity in physical products is enormous—and until now, the tools to manage that complexity have been missing. That’s where Juo steps in.”
The funding will support Juo’s rollout of developer APIs, operational dashboards, and AI agent tooling. In particular, the team is focused on building support for MCP (Model Context Protocol)—a new interface layer that will allow systems like ChatGPT or other AI agents to order and manage subscriptions across merchants without needing direct store integration.
“AI won’t be connecting to each store individually in the future,” added Paweł Tatarczuk, co-founder and CTO of Juo. “Instead, it will rely on open standards like MCP to perform actions directly. We are building the missing middleware to make AI-native commerce work for physical products.”
According to co-founder and COO Alina Prelicz, subscription customers are among the most loyal and highest-value segments. “When brands tailor their offers, we see strong retention and predictable revenue. Teams using Juo have visibility, flexibility, and deeper customer relationships.”
The round’s participation by high-profile backers—including operators from brands already on the Juo platform—signals a growing belief in vertical SaaS for subscription infrastructure. For example, Marek Gut, co-founder of Your KAYA, both invested in and relies on Juo’s platform for recurring product fulfillment.
Juo plans to enter new verticals like healthtech devices, electronics-as-a-service, and wellness plans—segments where hybrid models (e.g., digital+physical) are gaining traction. In parallel, the company is scaling its R&D to allow AI-native use cases: smart replenishment, embedded subscriptions in digital products, and dynamic user interfaces for customer management.
With the new capital, Juo is also looking to expand its engineering team, strengthen analytics, and localize operations in Western Europe and North America. Its long-term goal is to become the de facto backend for physical product subscriptions—an infrastructure layer powering a growing chunk of tomorrow’s e-commerce landscape.
