InSoil and Key Carbon Forge One of Europe’s Largest Regenerative Agriculture Deals
€100M for Soil and Sustainability: InSoil and Key Carbon Forge One of Europe’s Largest Regenerative Agriculture Deals
Category: Climate Finance & Agriculture
InSoil and Key Carbon Partner on €100M Deal to Boost Carbon Credits and Regenerative Farming Across Europe
In a landmark agreement for sustainable agriculture and climate finance, Lithuanian startup InSoil (formerly HeavyFinance) has secured its largest funding to date—a €100 million investment deal with Key Carbon, a Canadian-backed carbon credit financier. The multi-year partnership will enable over one million hectares of European farmland to transition toward regenerative agriculture, sequestering an estimated 35 million tonnes of CO₂ by 2026.
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The deal positions Key Carbon as a royalty partner in InSoil’s zero-interest Green Loans program, which offers financing to small and medium-sized farmers adopting regenerative practices in exchange for a portion of the resulting carbon credits. A separate €3.7 million equity investment will support InSoil’s scaling efforts, including agronomic consulting and high-integrity carbon credit generation technologies.
As part of the collaboration, Key Carbon’s subsidiary EU Soil Carbon Corp will fund expansion into underserved agricultural regions. This initiative comes at a crucial moment, with climate volatility, EU regulatory demands, and carbon market scrutiny placing new pressures on European farmers.
“This partnership isn’t just about carbon—it’s about rebuilding the financial architecture that supports soil as a long-term climate asset,” said Laimonas Noreika, CEO of InSoil. “Our goal is to give farmers the tools, the capital, and the credibility to become climate entrepreneurs. Through this agreement, we’ll deploy regenerative systems that generate real-world benefits—from carbon sequestration to water retention, food security, and farmer profitability.”
Key Carbon CEO Luke Leslie echoed the strategic shift toward localized, nature-based solutions: “Demand for verifiable, removal-based carbon credits is rising. Our alliance with InSoil creates one of Europe’s most scalable supply chains for credits backed by science, validated by soil, and supported by local communities.”
InSoil’s carbon credit generation model follows strict MRV (Measurement, Reporting, and Verification) standards in alignment with the EU Carbon Removals Certification Framework (CRCF). It incorporates laboratory soil testing, remote sensing, agronomic field audits, and third-party verification. This approach ensures integrity for buyers—corporates and institutions pursuing net-zero targets—and offers European farmers a secondary revenue stream tied directly to ecosystem regeneration.
With conventional agriculture accounting for over 20% of global emissions, soil is increasingly recognized as a critical carbon sink. This partnership not only de-risks regenerative farming transitions but creates long-term financial incentives for land stewards to build climate-resilient operations. To date, InSoil has already financed 3,000+ farmers with over €80 million through its private debt arm. The new deal scales its ambition to continental levels. The transaction was advised by Cobalt and Abatable, with legal support from Philip Lee and Sorainen.
For more insights, readers can watch an in-depth interview with Adam Jastrzebski, permaculture advocate and founder of Adam Grows Eden, who explains how regenerative agriculture enhances biodiversity, improves food systems, and ensures long-term resilience in the face of climate shocks.
🎥 Watch: Adam Grows Eden on YouTube
