Zelros acquired by Earnix in strategic insurtech move
astoryaVC-backed Zelros acquired by AI pricing giant Earnix, signaling a major milestone in European insurtech
Zelros, the Paris-based startup pioneering AI-driven recommendation engines for the insurance sector, has been acquired by Earnix, a global leader in AI-based pricing, product personalization, and underwriting optimization for insurers and banks. The acquisition marks a strategic convergence of two complementary players at the forefront of insurtech innovation.
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Founded in 2016 by Damien Philippon, Christophe Bourguignat, and Fabien Vauchelles, Zelros built an AI recommendation engine that helps insurance advisors offer personalized product suggestions in real time. Its technology has been adopted by major financial players including AXA, Crédit Agricole, Matmut, Maif, and Insurance Supermarket International.
Zelros was the first investment made by astoryaVC, a European insurtech-focused venture capital firm. The firm issued Zelros its first term sheet and supported it through its early stages, joined later by top-tier co-investors including BGV, Hi Inov, ISAI, and 42CAP.
The acquirer, Earnix, is an Israeli-founded enterprise software company that serves global insurers such as MAPFRE, Aviva, Tokio Marine, Generali, Warta, and Link4. Its platform enables insurers and banks to dynamically manage pricing, product offerings, and risk modeling with precision and scale.
Earnix’s acquisition of Zelros brings a new layer of AI-powered customer engagement to its already robust capabilities in pricing and risk optimization. This move underscores a broader trend in the insurance industry: the integration of front-office customer intelligence with back-office analytical engines to enable true personalization at scale.
For astoryaVC, the acquisition represents a landmark moment. Not only was Zelros the firm’s first investment, but its successful exit also highlights the potential of Europe’s insurtech ecosystem to produce globally relevant innovation.
A cultural icon beyond acting:
Zelros embodies the modern European tech founder ethos—bold, technical, and mission-driven—with its co-founders becoming thought leaders in the convergence of AI and insurance.
